Sentiment-Analysis for German Employer Reviews

This paper examines the possibilities of sentiment analysis performed on German employer reviews. In times of competition for highly skilled professionals on the German job market, there is a demand for the monitoring of social media and web sites providing employment related information. Compared to mainstream research this implies (1) a focus on German language, (2) employer reputation as a new domain, and (3) employer reviews as a new source possibly showing special linguistic characteristics. General approaches and tools for sentiment analysis and their application to German language are assessed in a first step. Then, selected approaches are evaluated regarding their analysis accuracy based on a data set containing German employer reviews. The results are used to conclude major obstacles, promising approaches and possible prospective research directions in the domain of employer reputation